Ok, so today was a fairly exciting day if you’re a gadget fan and/or music lover. As expected, Steve Jobs presented a bunch of exciting new products and services at Apple’s “The Beat Goes On” event. Most noteworthy is probably the iPod Touch. It’s a geek’s dream come true. The only bummer is that the [...]
Many companies have hopped on the web 2.0 bandwagon to market their products or services – via blogs, Second Life, You Tube campaigns, etc. More often than not, their efforts are pretty unimpressive. There are exceptions though, and they don’t have to be complicated. Here’s one example that I think is a great viral marketing [...]
Phew! I guess my love for chess is not all that geeky after all. It’s good to see events like the Hip-Hop, Chess and Life Strategies: II Exhibition being put together by the Hip Hop Chess Federation. While Hip Hop in its current form can be criticized for various shortcomings, I still believe that anything [...]
I’ve been hearing a lot about Linden Lab’s virtual online society Second Life lately, but I never really bothered to check it out. Well, today I had my first taste of it, when an interactive advertising agency we wanted to interview decided to give us their pitch in their virtual meeting room. After being shown [...]
This reminds me of some of the conversations I’ve had over the years with various customer service representatives… It’s just unbelievable to which lenghts some companies will push their CSR’s. I read the guy got fired after this little episode.
Gotta love the Super Bowl ads. Airtime during the Super Bowl is the most expensive airtime of the entire year, costing some $2.5 million per 30 seconds. With that kind of price tag and some 140 million people watching, you can expect companies to get pretty creative. Some spots during this year’s Super Bowl XL [...]
Microsoft will spend $120 million to convince the world that it is a small company. One hundred and twenty million dollars. Small company. Riiiiight. Oh yeah, last I checked, their market cap was close to $280 billion. Small indeed.